Saturday, November 18, 2006

Underworld- festa do Sirena

Thursday, November 02, 2006

Rather Ripped

I heard that one of my favorite bands, Sonic Youth, will back in Brazil in February.
It reminded a critic of their last album which was in the August issue of Rolling Stone and had the best metaphor to describe a guitar solo that I ever read:

“The guitars ring out with a sense of emotional urgency, as if he has something incredibly important to say to some girl who's standing incredibly close, and he doesn't have time to diddle around about it.”

I wish someone played guitar for me like this.

The History Of Love

I am reading a book from Nicole Krauss, who I met in the Literature Fair in Parati (FLIP). She is a young New Yorker consecrated by the literature critic, married to other young revelation, Jonathan Safran Foer.
The History of Love is her second book. I bought it because besides the critic, she seemed pretty nice and also because I loved the name of the book.
It tells 3 non linear parallel stories that meet themselves sometime. And the book is written with the closeness of who really knows the most intimate anguishes of human soul.

I started reading it in the swimming pool of the House Ship, where there was a party going on. And I could concentrate. A proof that it is good.

Wednesday, October 04, 2006


Chuck Porter presented this in the AAAA APG Miami Meeting (in July) as C+P work for the common brief from big retailers "we want to reinvent ourselves".
I find it really funny.

Tuesday, October 03, 2006

Can Be Fun

I worked in a museum prior to going to the agency side, and I know how hard it is to approve advertising with clients who are museums. Usually there is a lot of concern about the artists or the artists’ families and the message being close to his/her work and usually is hard to approve something funny.
That is why I liked the print work for the partnership between Musee du Louvre and Atlanta Museum.
A French Poodle in in a University of Georgia Bulldogs sweater.

(From AdCritic)

Wednesday, September 20, 2006

Love Penguins

I don't drink beer. But I like Guinness for all of their cool spots, and for my favorite spot ever.
And I love penguins.

Monday, September 18, 2006

He did it again

Russell wrote this great post (as usual) about the future of Planning. The best part for me is about finding someone else to hate instead of Milward Brown. Well, we have to blame someone right?

Wednesday, September 13, 2006

Don't waste the song

Few days ago I wrote in the portuguese version of this blog (and was too lazy to translate to this one) about the ads that use huge/classic songs or artists and the lack of emotion in most of these ads. For me some examples are Levis spot with the song Walk The Line, the new Apple spot with Bob Dylan and the Nike one below. I know it is part of the game, this is advertising and blablabla, but I just feel sad when I see an ad transforming a huge simbol or wonderful song in just an ad. Not adding anything to it...
The spot below was mentioned by a friend as an example of ad that he thinks doesn't "waste" the song.
Father and Son


Sunday, September 10, 2006

Hurts me

Soon after I mentioned it as one of my favourites songs ever, Nike got it.
I won't talk again about the lack of emotion in recent advertising that uses great songs or artists. I better get use to it.

Nike - A little less Hurt

, ,

Wednesday, September 06, 2006

Gang of Four

in Festival, under "Campari lights"

Saturday, August 26, 2006

Little Miss Sunshine?

As I watched "Little Miss Sunshine" last week, I got horrified by how families can make their girls look like playmates to win some stupid beauty contest prize. At the same time, if you turned on your tv you'd check JonBenet Ramsey's supposed murder confess the crime. For the ones who didn't live on Planet Earth for the last years: JonBenet was the little Barbie doll, beauty contest winner, 6-year-old, abused and murdered at her house back in the 90's (the crime was never solved since then). The guy claims he was helplessly attracted by JonBenet, what led him to do it. Sick, of course, but still: should anyone look at those girls as sexy mini Misses Universe? Come on.

Back to the movie (which was, by far, the best one I've watched in 2006). Besides the great script, the awesome actors, and making me laugh so hard, I also felt good knowing Olive was chubby, wore huge glasses and ugly clothes, listened to bad music and had the craziest family ever. She was happy.

Friday, August 25, 2006

don't leave the closet

Some people know how to make cool websites. I would live in these Ikea closets.

Wednesday, August 23, 2006

Chopperia Liberdade

I love to feel like I am in a movie.
Last friday I went to this crazy place in the japanese neighborhood in São Paulo. It is called Chopperia Liberdade.
Although some people say Lost in Translation, for me the movie would be Kill Bill. And the scene would be when a lot of crazy ninjas or samurais come out of nowhere and start killing each other.
Altough this place I went is much crazier than the restaurant in the movie. Karaoke (playing from Tango to U2), barbacue, Japanese food, aquarius, snooker tables, disco lights and gansgters japs, all together.

Monday, August 14, 2006

Edmund White at Flip

One of the cool writers that I listened to at Flip (The International Literature Festival of Parati) was Edmund White.
I liked the honest way he spoke about his characters, his creative process, how he thought he didn’t care about the gay community and critics, etc.
But my favorite part was when he was talking about his mother when he asked her if she believed in free will or determinism she answered “a little bit of both, son”. For some reason it felt good to know that there are more people that believe in both.

Monday, August 07, 2006

Life Hurts

Lúcio Ribeiro- a Brazilian rock/pop culture journalist- wrote an article about the saddest song on earth. According to him it is Gloomy Sunday, from 1933, that was even banned in radios because it became to be known as a “suicide song”.
Thinking about it, I found out that the saddest song I know is one of my Top ten, from my favorite. Hurt from Johnny Cash, which actually is a Nine Inch Nails’ song and Cash recorded a version on 2003. But for me Hurt sounds so more to be written by Cash, for its poetry, for all Cash’s life history and for the moment in which he recorded it – in his lasts months of life, already very sick and sad for June Carter, the love of his life.....
But although it is really sad, I get emotional but also inspired when I listen to it. And that is because Cash never denied the pain, but never surrounded neither. He could concentrate all his suffering to his work and to live intensely. I think that is why he has some of the most beautiful songs ever.
Take a look.

Thursday, August 03, 2006

wishlist 2

I wish I was Matt

Where the hell is Matt?

Wednesday, August 02, 2006


Monday, July 31, 2006


Miami is funny. Almost everything is pink. The sea is Caribbean Sea color. It is sunny all the time and it seems that no one works there. The city is always in a vacation mood. I think if Barbie lived someplace it would be Miami.

Welcome to Miami

Welcome warning in the elevator

stop the clocks

If the clocks froze right at this moment, what would you think of your life?

Are you happy, or chasing happiness? Are you trying to lose weight, or you finally made into that jeans? Looking for the love of your life or getting married? Working your heart out or taking the vacations of your dreams? Do you wish you were a kid or are you enjoying your first driving lessons? Do you feel you're stronger than ever or are you hiding in a introspective moment? Do you see your closest friends or your schedule has just been too busy? Are you listening to the new album of your favorite band, or giving that old hit a shot? Are you admiring someone else's work or could you already tell them they're great? Do you miss your family or you just hung up with your grandma? Are you into Lost or haven't you finished watching Friends? Have you been dancing to black music or are you still too shy to do it? Do you have plans for your future or you're just letting it flow?

Today I heard about Oasis's new compilation, called "Stop the Clocks". And I won't comment on that. I just kept thinking of that phrase.

I wish the clocks could stop.

I just came back from watching "Devil Wears Prada".
Let's skip the part I compare it with the book I read a couple of years ago, or how I loved it. Let's also jump the part where I tell you guys that it really was a great movie, that the characters couldn't be played by any other actors, and yes, that Patricia Fields is my fashion idol of the 00's.
Let's go straight to the line where I tell you why I felt a bit inspired when I left the theater this afternoon. No, not talking about clothes, skinny models, mean but succesfull bosses, nice gurus, or even New York or Paris.
A good friend always said that living is sometimes givin up your own ideal of success, or love, or self-rules. And it really bothers you to do that. You'll probably feel bad, rethink your life a thousand times, until you stop and figure out whatever it is you've been following. And that's what I've been doing for a while now, and even if it sounds a little naive, that movie helped me trusting my instincts.
My advise? Do the same, even if breaking your ideals isn't exactly working for Anna Wintour or Vogue Magazine.

Do You?

It's not the first campaign against the iPod monopoly, but I guess it's the first time I see it all around. Maybe the whole thing is not that strong in Brazil - yet - but it's been a while everyone knows how impossible it is to stablish a conversation in trains, buses or even at the streets. Everyone is connected to some kind of technologic gadget, from cell phones to mp3 players. And in this case the iPod is the top pop.
These guys gathered in one site all links to anti-iPod campaigns, articles or facts they could find. They also developed mini ads that are around town through little teasers in newspapers*. Not to mention the creative (sort of agressive, but smart) work.
So, here it is,
iDon't. But until my iPod continues spoiling me, iStillDo.

*I'm not sure how big the campaign is, if it's national or local, and which medias are involved.


“We’re living in that Napster-like magic moment where you simply can’t believe the kinds of historic stuff available to you with just a simple search. Which means of course that it’s all gonna get shut down at ANY MINUTE.”

The author of the quote above, a.k.a. “x-amount”, is one of the maintainers of, a Blog that’s been quite famous around Boston’s weekly newspapers, for bringing funny, new stuff in a cool and sometimes polemic way. It’s worthy spending a little time to check it out.

Back to the main topic. It’s been a while I’m feeling like that about YouTube – the information/ pop-culture junkie video website - and since we came up with the idea of this blog I wanted to share that feeling with you guys. It’s all about being an inter”nerd”, spending lots of time looking around for any kind of information – from music to easy-cooking recipes, and, obviously, about being a little lazy.
Let me put it this way – in my opinion (and apparently in that guy’s, too) YouTube came as a revolutionary tool for us, lazy geeks. Pretty much all you have to do is hit the search button and with not much luck you’ll have whatever the hell you’re looking for. And I can say I tried hard on that. From Brazil’s 4th world soccer championship classic goal scene, to MySpace funny parodys, it’s all there.

Phoenix article brought some concerns about how much time we’ll all be able to enjoy this happiness, though. Issues as copyrights and parent-controlled-censorship have been taking some videos off of YouTube lately, but as bad as you may think it is, respecting this kind of rules should give a longer life to the yet worshiped website – I bet most of us remember how Napster got busted back in ’99, don’t we? The article also told how record labels and TV broadcasters are happy about the fact that the site’s managers seem to be aware of the threat those big bosses represent to YouTube – although they not even know how to really make it happen.

Anyways, we can still watch this big fight episode from a distance, while we enjoy some of the most curious and funny videos I gathered right below, for you all, thanks to my beloved

Brazil's 4th World Cup Championship - 1994

Silvio Santos - hilarious!

MySpace best parody ever

Back to The Future's actor Crispin Glover at David Letterman - on lsd

The Simpson's - Real Life

Sex Pistols on bad behaviour, haha

"Batima" Movie

PS: I could post a hundred videos right here, but part of the fun is to randomly think about something you like and hit the search.. try it yourself! And have fun.

Me and you and everyone we know

I usually like a movie when I leave the teather wishing I could be friends with (some of) the characters. Unless they are psicokillers. But you know what I mean.
I especially love movies in which people have regular lives and do normal stuff but with a completely different point of view, or in a different way.
This movie is like that.
When it was over, I was sure these people really exist and I wished to find them in São Paulo streets. Especially Robby.